When walking up the Champs-Élysées on a Saturday afternoon, the first challenge is not finding a shop, but choosing which one is worth entering. The avenue has changed a lot in the past two years: several mainstream brands like Fnac, H&M, or the Disney Store have closed, replaced by more niche concepts. The shopping experience one could have in 2023 is quite different from that of 2026.
K-Beauty and concept stores: the new brands changing the avenue
The most visible change in 2026 is the arrival of MOIDA at 30-32 avenue des Champs-Élysées. This Korean concept store occupies about 460 m² and presents itself as the largest K-Beauty space in Europe. You can find between 80 and 90 Korean skincare and makeup brands, with a space dedicated to pop-ups and product launches throughout the year.
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For those interested in Korean skincare without wanting to order online blindly, it’s an opportunity to test textures, compare formulas, and leave with a personalized diagnosis. The animation space changes regularly, giving a reason to stop by again.
Beyond MOIDA, we note the installation of COS (Scandinavian minimalist fashion), Onitsuka Tiger (premium Japanese-inspired sneakers), and Canada Goose (high-end outdoor wear). These brands were not present on the avenue a few years ago. They create a shopping route that is no longer limited to the French luxury/fast fashion duo. To explore all the shopping addresses on the Champs-Élysées, one must now consider these new players.
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Beauty flagships on the Champs-Élysées: Sephora and Guerlain in immersive mode
The Sephora on the Champs-Élysées has reopened after several months of renovations. The store no longer operates as a simple point of sale. It now offers regular event programming: makeup masterclasses, exclusive product launches, seasonal animations. The beauty flagship becomes a platform for experiences rather than a traditional product aisle.
In practical terms, you can spend an hour there without buying anything and leave with skin diagnostics, fragrance tests, or a quick contouring class. Feedback varies on weekend crowds, but in the morning the space remains navigable.
Guerlain at 68: the historic address not to miss
At number 68, the Guerlain house has occupied its location since 1914. The Belle Époque architecture of the place is worth the visit alone. You can access over two centuries of fragrances, with personalized consultation services to create a custom perfume or rediscover the classics of the house.
Between Sephora and Guerlain, the Champs-Élysées concentrate two opposing approaches to beauty: one focuses on volume and public events, while the other emphasizes exclusivity and heritage. Both deserve a stop for very different reasons.
Luxury and watchmaking: Cartier, TAG Heuer, and the future Louis Vuitton project
The luxury segment remains the historical foundation of the avenue. Among the addresses that justify a targeted visit:
- Cartier at 154: high jewelry and watchmaking, with pieces not found in downtown boutiques. The space is designed for a calm visit, away from the hustle and bustle of the sidewalk.
- TAG Heuer at 104: the Swiss brand, closely associated with the world of sports, presents its latest watch collections in a dedicated space. Less intimidating than a high jewelry house, it’s a good entry point for those interested in luxury watchmaking without prior knowledge.
- Louis Vuitton is preparing a project described as its most ambitious luxury complex on the Champs-Élysées, with an opening scheduled for 2027. The current store remains open, but the future space promises to redefine the flagship of the house.
This segment is not just for buyers. The windows and exhibition spaces are worth the visit even without the intention to buy, especially at Cartier where the scenography changes according to the collections.
Galeries Lafayette Champs-Élysées: a unique department store
The Galeries Lafayette version on the Champs-Élysées does not resemble those on Boulevard Haussmann. The store plays the curation card: fewer brands, a more focused selection, and corners that change regularly. You’ll encounter emerging Parisian designers alongside established labels.
The main interest is the format. You can navigate the space in less than an hour, whereas Haussmann requires half a day. For a concentrated shopping trip, this is a real advantage. The building itself, with its glass roof and contemporary architecture, is worth a look.
Arcades des Champs-Élysées: the gallery to spot
Less known than the major brands, the Arcades des Champs-Élysées house a handful of shops in a covered passage accessible from the avenue. The place is suitable for a break out of the weather, with a few fast food options and small shops that differ from the standardized offerings of the main sidewalk.
Organizing your shopping trip: what has changed on the avenue in 2026
The contraction of mainstream offerings has an unexpected effect: the avenue becomes clearer for visitors. Fewer generic stores mean less commercial noise. You can more quickly spot the addresses worth a stop.
The even side of the avenue (even numbers, south side) concentrates the majority of luxury flagships and recent concept stores. The odd side hosts more dining and services. Keeping this in mind helps avoid unnecessary zigzagging on an avenue of nearly two kilometers.
The growing presence of “experiential” brands (MOIDA, the new Sephora format, pop-ups at Galeries Lafayette) means that a trip to the Champs-Élysées is no longer just about entering, buying, and leaving. You spend time there, test, and discover. This is probably the most significant transformation of the avenue in recent years, making the shopping stroll truly different from the rest of Paris.